Clear, human experiences for complex products and systems.
Product Design Lead at Sharesies Wellington, New Zealand.
Welcome to Sharesies
Through continuous discovery, I led user testing and A/B experiments to improve early retention and address a 58% churn rate of customers within 90 days of joining.
Push notifications framework
As Design Lead, I set out to create a thoughtful, user-centerd framework that helped our Design, Lifecycle, and Marketing teams use push notifications in a purposeful and engaging way benefiting both the business and our customers.
Mobile Design Vision
I led collaborative workshops to create a clear design vision for introducing dark mode across our apps, and to define the teams principles guiding our mobile experience.
Native Mobile design system
I led design and engineering to create a unified, cross-platform design system for our mobile apps, aligning Trade Me’s brand with Apple and Google guidelines to give designers a single source of truth.